Technology
Samsung
Samsung is an electronics leader that produces a range of tech and consumer electronics including smartphones (Galaxy), TVs, home appliances, displays, servers, and more.
Summary
From loyalty tiers to VIP customer care, Samsung recognizes the power of rewards that fuel save-to-spend behaviors, incentivizing customers to stay brand loyal. Recognizing loyal customers should be a priority as we reconsider how to provide resonant care.
Support delivery
*Observational only
Insights
Convenience
01: Programs to reward loyalty
Samsung offers reward programs to encourage user loyalty within their ecosystem. The programs are tiered starting with a silver level which is free to join (automatic with sign-up).
The highest tier, and only pay-per-year subscription is VIP Advantage, which is $150 per year and provides 2-6x the points back compared to other tiers. It also gives members VIP priority care support, an exclusive support line and VIP-only representatives.
Opportunities for our work
Opportunity Area
Reward loyal customers for their commitment and brand advocacy
Consider ways to reward active Apple users through RCC interactions or a larger membership program.
Lean into financial benefits or small but meaningful actions that show appreciation for being an Apple user of many years.
